In his work as a sociologist, Vaughan Higgins studies the local, national and international forces that impact on farmers. That’s a fancy way of saying that he looks at why or why not farmers adopt certain technologies or change practices
Wes Ward challenges researchers to recognise the web of individuals involved in agricultural systems. That is, he challenges them to think of the shearers, the contract workers, the farm managers and everyone else involved in running a farm. He says that this ‘thinking of the big picture’ is the only way organisations, researchers and farmers can move towards shared goals, building trust and fixing the challenges actually facing Australian farmers.